Designed trade and national ads for varying publications in traditional and digital formats

Logos are often the first and most memorable visual identity for a given company or organization.  A logo should provide an initial glimpse to the overall personality of the business. 

The challenge with this project was to create a web site for Veneman Collections; a California based manufacturer of cast aluminum and imported woven outdoor furniture. I designed the navigation to allow the user to search through multiple inquiry paths such as collection name or product type and for designers to be able to see and print out all product specifications while viewing the product silhouette alongside of the other pieces within that collection. 

Lowes Home Improvement asked their photography studio (Viewpoint Studios) to develop a creative and informative keepsake brochure that would better visually explain common photographic terms for their young creative employees that were actively directing photography, but were having difficulties explaining their changes to the photographers. I conceived, laid out, wrote copy and directed those photographs that were not picked up from previous use. I also named the piece as a play on words with Viewpoint Studios.

Fold-over layout for flyer showcasing furniture designed by Century Icons designer Charlotte Moss. We only had a sampling of product photography to work with at the time we needed this teaser to be handed out at market. 

Self-mailing catalog designed for Official Gibson Gear designed hats and socks for the Gibson Guitar brand family. I designed the catalog layout and directed the model and product photography.

Vintner's Club Catalog

by Bob Timberlake for Century Furniture

This was the first Culp Fabrics Employee Annual Report. I worked with the head of HR and an outside content consultant to create this layout that explained the significance of Culp's atmosphere of inclusion for it's employees around the globe, some executive insights and several employee feature stories.

Hooker Furniture Family of Brands introduced this collection of unique one-of-a-kind chairs, occasional tables and assorted eclectic offerings called Paris Flea Market. This Furniture Market Invitation needed to mail before we actually had product to photograph. I worked with a talented Illustrator/Artist to conceive and develop this invitation based on line drawings provided.

Legacy Classic Furniture had just rebranded itself and wanted a fresh format for their newly expanded product offerings, which included Bedroom, Dining and Occasional furniture.

Legacy Classic Furniture had just rebranded itself and wanted a fresh format for their newly expanded product offerings, which included Bedroom, Dining and Occasional furniture.

LC Kids needed a fresh update for their Youth Bedroom Sales Guide brochure

Sealy Hospitality division needed a hand-out piece explaining the features of their Comfort Support System.

Single sheet product pages for Sealy Posturepedic's CSS Hospitality Collection. I developed a color differentiation for each of the four product lines and assisted in directing photography.